Stauffer’s Animal Cookies Rebrand

Stauffer’s Animal Cookies underwent a rebrand to better suit their target audience and make their product stand out on the shelves. Focused on engaging young children and their parents, the new design transforms these cookies into both a playful treat and an educational experience. The packaging features whimsical animal characters, each representing a different flavor, to create fun brand mascots for social media engagement. The primary typeface mimics refrigerator letter magnets, reinforcing the learning opportunity aspect of the snack.