Chowhouse Branding

Chowhouse is a hypothetical international food market that focuses on the experience and learning opportunity when it comes to trying new foods. The design direction takes up a friendly, inviting attitude - welcoming any and everyone to explore the world of food and cultures at Chowhouse. The branding utilizes bright colors and a blocky typeface to keep things fun while staying true to each culture with food-shaped patterns. The messaging is light-hearted and easy to understand so customers aren’t overwhelmed with the amount of options at Chowhouse.